Research paper

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Research

Beyond the Pause: Using AI-Driven Analysis to Redesign Digital Waiting and Unified Micro-Journey Experiences

OUR20250170

10 Months

The Problems

The Problems

Waiting is often treated as an unavoidable inconvenience, leading to disengagement. Tasks like food ordering, cab and travel bookings, or stock trading typically involve multiple apps, creating repeated pauses and mental fatigue. Despite research on perceived waiting (Seow, 2006; Nah, 2004; Tarasewich, 2011), limited studies explore how redesigned waiting combined with unified task flows can improve user perception and satisfaction across multiple domains.

The Solutions

The Solutions

Based on literature and preliminary observations:

• Interactive waiting is expected to reduce perceived waiting time.

• Unified micro-journeys are likely to lower cognitive and emotional load.

• Emotional engagement during waiting may improve task satisfaction.

• Progress narratives may be preferred over static loading indicators.

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4:27:04 PM

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CREATED BY VELU

Copy Email

velu.ramachamy@rediffmail.com

IST

4:27:04 PM

let’s collaborate

CREATED BY VELU